True Profit Salons

Find Out Where Your Spa's Profit Is LeakingIn 60 Minutes

A one-on-one Comprehensive Analysis of your numbers with a Profit First Certified spa CFO.

$500$250
  • Limited Time Offer
  • No Payment Required Today
  • Trusted By 500+ Spas
Claim My 50% Off Comprehensive Analysis
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Ross Loveland

Ross Loveland

Founder & CEO

Cari Loveland

Cari Loveland

VP Marketing & Strategic Growth

Who We Are

The Team Behind Your Numbers

Ross Loveland is an Advanced Certified Profit First Professional and Certified Master who has helped hundreds of spas increase profit, take home more money, and build businesses that feel calm and predictable.

We're a team of Profit First Certified advisors who work exclusively with spas. You're supported by Profit Advisors Nicole, Patrick, Alexandra, and Erika, QuickBooks Specialist Mariana, and Administrative Director Mary.

Our Experts at Leading Industry Events

Ross at an industry event
Ross at an industry event
Ross at an industry event
Ross at an industry event
Ross at an industry event
Ross at an industry event
Ross at an industry event
Ross at an industry event

We Find the Problem. Then We Fix It.

Built for spa owners who are busy but can't see where the profit goes.

  • Money Doesn't Stay

    You're busy and bringing in revenue, but there's never much left at the end of the month.

  • Owner Pay

    Your team gets paid on schedule. Your own paycheck is whatever is left over.

  • Service Profitability

    You don't know which services actually make you money and which ones cost you.

  • Tax Surprises

    Tax season arrives and you never know what you'll owe or whether the cash is there.

Client Stories, In Their Own Words

“My profit has gone up, my owner's pay has gone up. I've had more savings and more money, more working capital than I've ever had, and I owe that to True Profit Salons.”
Tabatha Barnaby - Julia Grace Salon
“It's definitely empowered [me] to pay myself more, which makes the business more rewarding.”
Natalie Crosser - Salon Prism
“I've actually taken my first profit check ever since doing it with the True Profit Salons method, and that has been a huge win for me.”
Rosie - The Vault Salon
“My profit grows and grows and grows... it's great to see it on paper, but when the money is actually in my bank account, it's a whole lot better.”
Kara Archer - Salon Gloss
“I am an expert at doing hair. I am not an expert at numbers, and so I came to True Profit Salons to have somebody else help guide me to the success I needed in finances.”
Mandy - Fix Salon Seattle
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What's Included in Your Comprehensive Analysis

One 60-minute call. A written plan at the end.

  1. Full Books Review

    We go through your bookkeeping and financial records to check that your numbers are accurate and up to date.

  2. P&L Analysis

    We take your profit and loss statement and turn it into clear conclusions about where your money is going.

  3. Owner Pay & Cash Flow

    We look at what you pay yourself, how cash moves through the business, and how healthy it is overall.

  4. Pricing & Margins

    We check your pricing, service mix, and margins to find the services quietly costing you money.

  5. Where to Improve

    We point out the 3 to 5 changes that would do the most for your profit.

  6. 90-Day Action Plan

    A simple written plan you can follow with us, with your current accountant, or on your own.

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Frequently Asked Questions

What is the Comprehensive Analysis?

A one-on-one, 60-minute call with a Profit First Certified advisor. We go through your books and numbers with you and give you a written 90-day plan.

What happens after I submit the form?

Someone from our team will contact you to set up a call. Payment details are shared after that. There is nothing to pay on this page.

Do you only work with spas?

Yes. We work exclusively with spas and beauty businesses.

Do you help with owner pay?

Yes. Owner pay strategy is a core part of what we do.

Can you help with pricing or my service menu?

Yes. We help you price your services so they support healthy margins.

Do you work virtually?

Yes. Our team is fully remote and supports spas across the U.S.

Ready to Keep More of What You Earn?

Tell us a little about your spa. Our team will reach out to schedule your call.

Step 1 of 5

What's your monthly revenue?

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